Institutt for ledelse og organisasjon (Førsteamanuensis) - Høyskolen Kristiania
Kirkegata 24-26, 0153 Oslo
Associate professor Rune Bjerke teaches Event Management at BA level and Organizational Driven Branding ("Organisasjonsdrevet Merkebygging") in the Masters programme at Oslo School of Management. His first research projects and published articles in his academic career focused mainly on cross cultural marketing and advertising topics. Typical research topics were: analysis of cross cultural segments based on values, perceptions of female faces used in advertising and perceptions of beauty types across cultures and perceptions of Benetton ads in different countries. In recent years, Rune has been working on projects linking organization and marketing theories to understand the driving forces behind the branding process. A key issue is the role of internal dimensions, such as organizational culture, human resources and leadership, relative to marketing functions, in strengthening brand equity and winning market share. Rune is also researching whether physical environments and art have an impact on employees or not, and the use of events and sponsorships linked to culture and sports. Rune has a great interest in the field of tourism and is involved in projects for the tourism industry. He enjoys working with photo and film projects, especially the visualization of communication strategies. He is working on both a research article and a film on Edvard Munch that features, among other things, an analysis of his marketing skills.Rune has a PhD from the University of Otago in New Zealand. He is the co-author of Branding Governance.