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2021
1 Nødtvedt, Katrine Berg; Sjåstad, Hallgeir; Skard, Siv E. Rosendahl; Thorbjørnsen, Helge; Van Bavel, Jay J..
Racial bias in the sharing economy and the role of trust and self-congruence. Journal of experimental psychology. Applied 2021
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2 Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge.
How Virtual Reality influences intention to visit destination: The role of mental imagery and happiness forecasting. Tourism Management 2021 ;Volum 87.
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3 Skard, Siv; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge.
How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting. Tourism Management 2021 ;Volum 87. s. 1-9
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2019
4 Dahlen, Micael; Karsberg, John; Sagfossen, Sofie; Thorbjørnsen, Helge; Lange, Fredrik.
Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads? Why Advertisers Should Consider Consumers' Physical Activity when Planning Ad Campaigns. Journal of Advertising Research 2019 ;Volum 59.(4)
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5 Dahlen, Micael; Thorbjørnsen, Helge; Colliander, Jonas; Rosengren, Sara Therese; Gemvik, Alice; Thorwid, Christian.
The Effects of Communicating Passion in Advertising How Messages Like "We Love What We Do!" Shape people`s Product and Brand Rewiews. Journal of Advertising Research 2019 ;Volum 60.(1) s. 3-11
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6 Thorbjørnsen, Helge; Dahlen, Micael; Lange, Fredrik.
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM. International Journal of Advertising: the review of marketing communications 2019 ;Volum 39.(3)
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2018
7 Ketelaar, Paul; Van'T Riet, Jonathan; Thorbjørnsen, Helge; Buijzen, Moniek.
Positive uncertainty: the benefit of the doubt in advertising. International Journal of Advertising: the review of marketing communications 2018 ;Volum 37.(2) s. 256-269
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8 Sjåstad, Hallgeir; Thorbjørnsen, Helge.
Når selvkontrollen svikter: Kan dulting bidra til varig atferdsendring?. Magma - Tidsskrift for økonomi og ledelse 2018 (8) s. 59-66
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9 Skard, Siv E. Rosendahl; Løvlie, Lavrans; Thorbjørnsen, Helge.
Dulting og tjenestedesign: Dulting for økt produktivitet gjennom kundereisen. Magma - Tidsskrift for økonomi og ledelse 2018 (8) s. 47-58
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2017
10 Kristensson, Per; Nysveen, Herbjørn; Thorbjørnsen, Helge.
Why customers do and do not switch. I: Innovating for Trust. Edward Elgar Publishing 2017 ISBN 978-1785369476. s. 353-371
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11 Skard, Siv E. Rosendahl; Thorbjørnsen, Helge.
Closed-ended and open-ended fit articulation: Communication strategies for incongruent sponsorships. European Journal of Marketing 2017 ;Volum 51.(7-8) s. 1414-1439
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12 Thorbjørnsen, Helge.
Launching innovations. I: Innovating for Trust. Edward Elgar Publishing 2017 ISBN 978-1785369476. s. 372-382
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2016
13 Skard, Siv E. Rosendahl; Nysveen, Herbjørn; Thorbjørnsen, Helge.
Influences of Perceived E-Service Risks: The Moderating Role of Perceived Benefits. e-Service Journal 2016 ;Volum 10.(1) s. 1-23
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2015
14 Ketelaar, Paul; Konig, Ruben; Smit, Edith G.; Thorbjørnsen, Helge.
In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance. Journal of Consumer Marketing 2015 ;Volum 32.(3) s. 190-198
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15 Thorbjørnsen, Helge; Dahlèn, Micael; Lee, Yih H.
The Effect of New Product Preannouncements on the Evaluation of Other Brand Products. Journal of Product Innovation Management 2015 ;Volum 33.(3) s. 342-355
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16 Thorbjørnsen, Helge; Ketelaar, Paul; Van'T Riet, Jonathan; Dahlèn, Micael.
How do teaser advertisements boost word of mouth about new products? For consumers, the future is more exciting than the present. Journal of Advertising Research 2015 ;Volum 55.(1) s. 73-78
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2014
17 Suphellen, Magne; Thorbjørnsen, Helge; Kleppe, Ingeborg Astrid.
Markedsinformasjon. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 283-302
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18 Thorbjørnsen, Helge; Troye, Sigurd Villads.
Kategori og målgrupper. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 371-396
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19 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Fra holdninger til handling. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 183-204
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20 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Fra informasjon til holdning. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 143-162
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21 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Holdninger. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 163-182
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22 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Informasjonssøking. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 117-142
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23 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Kunden. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 101-116
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24 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Livet etter kjøpet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 205-226
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25 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Markedet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 57-80
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26 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Produktet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 81-100
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27 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Verdibasert forventningsledelse. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 37-56
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2013
28 Dahlen, Micael; Sjødin, Henrik; Thorbjørnsen, Helge; Hansen, Håvard; Linander, Johanna; Thunell, Camilla.
“What will ‘they’ think?”: Marketing leakage to undesired audiences and the third-person effect. European Journal of Marketing 2013 ;Volum 47.(11/12) s. 1825-1840
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29 Skard, Siv E. Rosendahl; Thorbjørnsen, Helge.
Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility. Journal of Business Ethics 2013 ;Volum 124.(1) s. 1-12
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2012
30 Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl; Thorbjørnsen, Helge.
Innovasjon i merkeopplevelser. Magma - Tidsskrift for økonomi og ledelse 2012 (3) s. 51-58
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31 Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil.
Samskaping og Innovasjon. Magma - Tidsskrift for økonomi og ledelse 2012 ;Volum 15.(3)
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32 Pedersen, Per Egil; Nysveen, Herbjørn; Thorbjørnsen, Helge.
Consumer reactions to new service value propositions :. Beta 2012 ;Volum 26.(2) s. 105-130
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2011
33 Dahlen, Micael; Thorbjørnsen, Helge; Sjödin, Henrik.
A TASTE OF "NEXTOPIA": Exploring Consumer Response to Advertising for Future Products. Journal of Advertising 2011 ;Volum 40.(4) s. 33-44
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34 Thorbjørnsen, Helge.
Fusjoner og oppkjøp. Magma - Tidsskrift for økonomi og ledelse 2011 (4) s. 57-61
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35 Thorbjørnsen, Helge; Dahlen, Micael.
Customer reactions to acquirer-dominant mergers and acquisitions. International Journal of Research in Marketing 2011 ;Volum 28.(4) s. 332-341
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36 Thorbjørnsen, Helge; Supphellen, Magne.
Determinants of core value behavior in service brands. Journal of Services Marketing 2011 ;Volum 25.(1) s. 68-75
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2009
37 Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn.
Categorizing networked services The role of intrinsic-, user network- and complement network attributes. European Journal of Marketing 2009 ;Volum 43.(3-4) s. 371-397
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2008
38 Breivik, Einar; Thorbjørnsen, Helge.
Consumer brand relationships: an investigation of two alternative models. Journal of the Academy of Marketing Science 2008 ;Volum 36.(4) s. 443-472
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39 White, TB; Zahay, DL; Thorbjørnsen, Helge; Shavitt, S.
Getting too personal: Reactance to highly personalized email solicitations. Marketing letters 2008 ;Volum 19.(1) s. 39-50
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40 White, Tiffany Barnett; Zahay, Debra; Thorbjørnsen, Helge; Shavitt, Sharon.
Getting too personal: Reactance to highly personalized email solicitations. Marketing letters 2008 ;Volum 19.(1) s. 39-50
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2007
41 Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn.
"This is who I am": Identity expressiveness and the theory of planned behavior. Psychology & Marketing 2007 ;Volum 24.(9) s. 763-785
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42 White, Tiffany Barnett; Zahay, Debra; Thorbjørnsen, Helge; Shavitt, Sharon.
Getting too personal: Reactance to highly personalized email solicitations. Springer Tracts in Modern Physics 2007
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2005
43 Gressgård, Leif Jarle; Methlie, Leif B.; Nysveen, Herbjørn; Pedersen, Per Egil; Thorbjørnsen, Helge.
Hvordan påvirker valg av forretningsmodell opplevd kundeverdi imobile tjenester?. Magma - Tidsskrift for økonomi og ledelse 2005 ;Volum 8.(Årg. 8, nr 5) s. 49-56
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44 Jakubanecs, Alexander; Supphellen, Magne; Thorbjørnsen, Helge.
Slavic Brothers or Rivals: Effects of Consumer Ethnocentrism on the Trade Between Ukraine and Russia. Journal of East-West Business 2005 ;Volum 11.(4) s. 55-78
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45 Nysveen, Herbjørn; Pedersen, Per Egil; Thorbjørnsen, Helge.
Adoption of Mobile Services. Model of Development and Cross-Service Study. Journal of the Academy of Marketing Science 2005 ;Volum 33.(4) s. 330-346
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46 Nysveen, Herbjørn; Pedersen, Per Egil; Thorbjørnsen, Helge.
Explaining intention to use mobile chat services: Moderating effects of gender. Journal of Consumer Marketing 2005 ;Volum 22.(5) s. 247-256
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47 Nysveen, Herbjørn; Pedersen, Per Egil; Thorbjørnsen, Helge; Berthon, P..
Mobilizing the Brand: The Effects of Mobile Services on Brand Relationships and Main Channel Use. Journal of Service Research 2005 ;Volum 7.(3) s. 257-276
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48 Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil.
Effects of Webty Channel Addition on Consumer-Brand Relationship. JMM - The International Journal on Media Management 2005 ;Volum 7.(3) s. 127-137
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49 Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil.
Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science 2005 ;Volum 33.(3) s. 330-346
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50 Thorbjørnsen, Helge.
Brand extensions: brand concept congruency and feedback effects revisited. Journal of Product & Brand Management 2005 ;Volum 14.(4) s. 250-257
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