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| Showing results 1-34 of 34 |
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2021
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| 1. | Lanseng, Even Johan; Gripsrud, Geir; Nes, Erik Bertin. Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude. 2021 AMA Global Marketing SIG Conference; 2021-10-01 - 2021-10-03 BI HIOF |
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2016
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| 2. | Biong, Harald; Nes, Erik Bertin; Sande, Jon Bingen. Markedsføring på bedriftsmarkedet 4. utgave. Universitetsforlaget 2016 (ISBN 978-82-15-02653-4) 496 p. BI |
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2014
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| 3. | Nes, Erik Bertin. Antecedents and consequences of replacing international independent intermediaries. European Business Review 2014 ;Volume 26.(3) p. 218-237 BI |
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| 4. | Nes, Erik Bertin; Gripsrud, Geir. When does it pay off to link a brand name to a country?. Journal of Euromarketing 2014 ;Volume 23.(1-2) p. 22-36 BI |
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| 5. | Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild. Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts. International Business Review 2014 ;Volume 23.(4) p. 774-784 BI |
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2012
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| 6. | Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild. Exploring the animosity domain and the role of affect in a cross-national context. International Business Review 2012 ;Volume 21.(5) p. 751-765 BI |
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2010
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| 7. | Auruskeviciene, Vilte; Pundziene, Asta; Skudiene, Vida; Gripsrud, Geir; Nes, Erik B.; Olsson, Ulf Henning. Change of Attitudes and Country Image after Hosting Major Sport Events. Engineering Economics 2010 ;Volume 21.(1) p. 53-59 BI |
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| 8. | Gripsrud, Geir; Nes, Erik B.; Olsson, Ulf Henning. Effects of Hosting a Mega-Sport Event on Country Image. Event Management 2010 ;Volume 14. p. 193-204 BI |
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| 9. | Nes, Erik B.. Bør leverandører bruke sin norske opprinnelse i markedsføringen?. Magma forskning og viten 2010 ;Volume 13.(1) p. 50-54 BI |
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| 10. | Nes, Erik Bertin; Gripsrud, Geir. Country of origin image and brand image congruence: The impact on brand equity. International Marketing Trends Conference; 2010-01-10 - 2010-01-12 BI |
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| 11. | Silkoset, Ragnhild; Nes, Erik Bertin. The concept of country affinity in consumer behavior. Johan Arndt-Konferansen; 2010-06-07 - 2010-06-08 BI |
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2009
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| 12. | Nes, Erik Bertin. Perspectives on international business: Insights from the 1970-1985 JIBS Decade Award. Journal of International Business Studies 2009 ;Volume 40. p. 1581-1590 BI |
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| 13. | Silkoset, Ragnhild; Nes, Erik Bertin. Extending the Domain of Animosity in a Cross-National Context: The Effect of Psychosocial Outcomes on Buying Intentions. Johan Arndt Marketing Conference 2009; 2009-11-26 - 2009-11-26 BI |
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2007
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| 14. | Nes, Erik B.; Papadopoulos, Nicolas. The Role of National Cultural Distance on Country Image-based Product Evaluations?. I: Country of origin Effects on Consumer Behavio, Khalid I. Sulaiti, ed. Qatar: Institute of Administrative Development (I.A.D) 2007 BI |
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| 15. | Nes, Erik B.; Solberg, Carl Arthur; Silkoset, Ragnhild. The impact of national culture and communication on exporter-distributor relations and on export performance. International Business Review 2007 ;Volume 16.(4) p. 405-424 BI |
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2006
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| 16. | Gripsrud, Geir; Nes, Erik Bertin; Olsson, Ulf. Effects on country image by hosting a major sports event. Anziba; 2006-10-11 BI |
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2003
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| 17. | Biong, Harald; Nes, Erik B.. Markedsføring på bedriftsmarkedet : industri, tjenesteyting og offentlig virksomhet. Universitetsforlaget 2003 (ISBN 8215004628) 402 p. BI |
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2002
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| 18. | Bilkey, Warren J; Nes, Erik B.. Country of Origin Effects on Product Evaluations. I: Paul W. Beamish and Xioyue Chen (eds): An Anthology from Journal of International Business Studies (Chinese Translation),. Beijing, China: China Machine Press/Huazhang Graphics Company 2002 BI |
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| 19. | Nes, Erik B.; Solberg, Carl Arthur. Exporter-distributor relations and the effects on performance. European Marketing Academy Conference (EMAC); 2002-05-29 - 2002-05-31 BI |
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| 20. | Nes, Erik B.; Solberg, Carl Arthur. Precursors of commitment and trust in exporter-distributor relations and the effects on export performance. Academy of Marketing Science 2002. Multicultural Marketing Conference; 2002-06-27 - 2002-06-29 BI |
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| 21. | Solberg, Carl Arthur; Nes, Erik B.. Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels. International Business Review 2002 ;Volume 11. p. 385-405 BI |
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2001
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| 22. | Nes, Erik B.. Norges profil som opprinnelsesland. ? 2001 ;Volume 4.(1) BI |
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| 23. | Nes, Erike B.. Trust and Commitment in International Customer-Supplier Relations. IMP Conference; 2001 BI |
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| 24. | Solberg, Carl Arthur; Nes, Erik. Commitment and Trust in International Marketing Relations. The IMP-Conference; 2001 BI |
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2000
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| 25. | Heslop, Louise A.; Papadopoulos, Nicolas; Nes, Erik. Evidence of Home Country Bias in Evaluations of Products: A 15-Country Study. European Marketing Academy Conference (EMAC); 2000 BI |
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| 26. | Heslop, Louise A.; Papadopoulos, Nicolas; Nes, Erik B.. A Cross-National and Longitudinal Study of Product-Country Images with a Focus on the U.S and Japan. Cambridge, MA: Marketing Science Institue (MSI) 2000 (00-106) BI |
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| 27. | Nes, Erik B.. Et kostbart land med høy miljøprofil. Aftenposten (morgenutg. : trykt utg.) 2000 BI |
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| 28. | Solberg, Carl Arthur; Nes, Erik B.. Exporter trust, commitment and marketing control in integrated and independent export channels. Sandvika: Handelshøyskolen BI 2000 20 p. (15) BI |
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| 29. | Solberg, Carl Srthur; Nes, Erik B.. Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels. European International Business Association Conference (EIBA); 2000 BI |
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1999
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| 30. | Nes, Erik B.. Internasjonal markedsføring: Tillit og forpliktelse i kunde/ leverandør relasjoner; implikasjoner for bedriftens resultatoppnåelse. Bedriftkontaktprogrammet 1999. Sandvika: Handelshøyskolen BI 1999 18 p. (9) BI |
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| 31. | Nes, Erik B.; Biong, Harald. Markedsføring på Bedriftsmarkedet. Oslo: Tano Aschehoug 1999 BI |
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| 32. | Nes, Erik Bertin; Solberg, Carl Arthur. Commitment and Trust in International Markting Relations. IMP Conference, Dubin 1999; 1999-02-02 BI |
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1998
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| 33. | Nes, Erik; Ghauri, Pervez. Country of Origin Effects on Products Coming From Eastern Europe. ? 1998 ;Volume 4.(1/2) BI |
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| 34. | Nes, Erik; Ghauri, Pervez; Samonis, Val. Country of Origin Effects on Products coming from Eastern Europe. I: Enterprise Restructuring and Foreign Investment in the Transforming East. ?: International Business Press 1998 BI |
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