2020
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1. |
Brønn, Peggy Simcic; Ihlen, Øyvind; Buhmann, Alexander. Kunstig intelligens og PR. Communication for Leaders 2020 BI UiO
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2019
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2. |
Bang, Tor; Brønn, Peggy Simcic; Fuglseth, Kristian. Debatten om PR virker uinformert, anekdotisk og ikke så lite fordomsfull. Aftenposten (morgenutg. : trykt utg.) 2019 BI HVO
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3. |
Brønn, Carl; Brønn, Peggy Simcic. Sustainability: A Wicked Problem Needing New Perspectives. I: Business Strategies for Sustainability. Routledge 2019 ISBN 978-1-4724-8671-4. s. 3-18 BI NMBU
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4. |
Brønn, Peggy Simcic. Åpen eller innadvendt: Omdømmebygging for organisasjoner. Gyldendal Akademisk 2019 (ISBN 9788205483958) 353 s. BI
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5. |
Brønn, Peggy Simcic; Brønn, Carl. Changing How Reputation is Studied: From Outcomes to Process. BledComm 2019; 2019-07-04 - 2019-07-06 BI NMBU
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6. |
Brønn, Peggy Simcic; Buhmann, Alexander. The wicked problem of reputation. Communication for Leaders 2019 BI
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7. |
Brønn, Peggy Simcic; Buhmann, Alexander; Ihlen, Øyvind. Kunstig intelligens og PR. Dagens næringsliv 2019 UiO BI
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2018
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8. |
Brønn, Carl; Brønn, Peggy Simcic. Corporate Strategy. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. s. - BI NMBU
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9. |
Brønn, Peggy Simcic. KOMMUNIKATØRERS VIKTIG FORHOLD TIL PR-FORSKNING. blogg PRPrat: http://prprat.no/2018/02/07/pr-forskning-relev [Internett] 2018-02-07 BI
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10. |
Brønn, Peggy Simcic. Relationship Management. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. s. - BI
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11. |
Brønn, Peggy Simcic. Stakeholder engagement; the importance of mutuality and dialogue. I: Engaging With Stakeholders: A Relational Perspective on Responsible Business. Routledge 2018 ISBN 978-1-4724-8638-7. s. 80-90 BI
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12. |
Brønn, Peggy Simcic; Buhmann, Alexander. Building and Managing Reputation: Current Debates and Future Directions. I: At the Forefront, Looking Ahead: Research-Based Answers to Contemporary Uncertainties of Management. Universitetsforlaget 2018 ISBN 9788215031408. s. 59-72 BI
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13. |
Buhmann, Alexander; Brønn, Peggy Simcic. Applying Ajzen’s Theory of Planned Behavior to Predict Practitioners’ Intentions to Measure and Evaluate Communication Outcomes. Corporate Communications. An International Journal 2018 ;Volum 23.(3) s. 377-391 BI
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2017
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14. |
Brønn, Peggy Simcic; Brønn, Carl. Systems Thinking: A Method for Reducing Reputation Risk. International Studies of Management and Organization 2017 ;Volum 47.(3) s. 293-305 NMBU BI
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15. |
Brønn, Peggy Simcic; Buhmann, Alexander; Sannes, Ragnvald; Torp, Øyvind. Successful use of technology in corporate communications. Communication for Leaders 2017 ;Volum 4.(2) s. 6-7 BI
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16. |
Buhmann, Alexander; Brønn, Peggy Simcic. Drivers and barriers in public relations measurement and evaluation: Analyzing effects on behavior.. 20th Annual International Public Relations Research Conference; 2017-03-08 - 2017-03-12 BI
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2016
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17. |
Brønn, Peggy Simcic. Are CCOs up to the job?. IPRA Newsletter 2016 BI
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18. |
Brønn, Peggy Simcic. Corporate Reputation and the Discipline of Corporate Communication. I: The SAGE Encyclopedia of Corporate Reputation. Sage Publications 2016 ISBN 9781483376516. BI
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19. |
Brønn, Peggy Simcic. Forword. I: Perspektiver på PR. Fagbokforlaget 2016 ISBN 978-82-450-2078-6. s. 28-35 BI
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20. |
Brønn, Peggy Simcic; Romenti, Stefania; Zerfass, Ansgar. The Management Game of Communication. Emerald Group Publishing Limited 2016 (ISBN 9781786357168) 315 s. BI
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21. |
Hoffman, Christian; Brønn, Peggy Simcic; Fieseler, Christian. A good reputation: Protection against shareholder activism. Corporate Reputation Review 2016 ;Volum 19.(1) s. 35-46 BI
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2015
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22. |
Brønn, Carl; Brønn, Peggy Simcic. A Systems Approach to Understanding how Reputation Contributes to Competitive Advantage. Corporate Reputation Review 2015 ;Volum 18. s. 69-86 NMBU BI
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23. |
Brønn, Peggy Simcic. Book Review ‘Corporate Communication', Klement Podnar, 2012, Pearson, UK. Corporate Communications. An International Journal 2015 BI
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24. |
Brønn, Peggy Simcic. Hva er god PR-utdannelse?. Dagensnæringsliv 2015 s. 63- BI
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25. |
Brønn, Peggy Simcic; Bonvik, Øystein; Bang, Tor. Innforing i PR. Fagbokforlaget 2015 (ISBN 9788245016567) 345 s. BI
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26. |
Johannessen, Stian Øvrebø; Bang, Tor; Brønn, Peggy Simcic. Trekker PR-effekt i tvil. Dagens Næringsliv [Avis] 2015-08-04 BI
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27. |
Vidaver-Cohen, Deborah; Brønn, Peggy Simcic. Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis. Journal of Business Ethics 2015 ;Volum 127.(1) s. 49-64 BI
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2014
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28. |
Brønn, Carl; Brønn, Peggy Simcic. The Reputation Imperative: Managing for Competitive Advantage. Reputation Institute’s 18th International Conference on Corporate Reputation; 2014-06-03 - 2014-06-05 BI NMBU
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29. |
Brønn, Peggy Simcic. Falske blogger, gode formål. Dagensnæringsliv 2014 BI
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30. |
Brønn, Peggy Simcic. How Others See Us: Leaders’ Perceptions of Communication and Communication Managers. Journal of Communication Management 2014 ;Volum 18.(1) s. 58-79 BI
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31. |
Brønn, Peggy Simcic. Hvordan jobber stadig sterkere kommunikasjonsavdelinger opp mot en stadig svakere presse?. Fra forskning til forside versjon 8.0; 2014-10-28 - 2014-10-29 BI
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32. |
Brønn, Peggy Simcic. Kommunikasjon og organisasjoner. I: Kommunikasjon for ledere og organisasjoner. Fagbokforlaget 2014 ISBN 978-82-450-1426-6. s. 49-70 BI
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33. |
Brønn, Peggy Simcic. Reputation: Soft on the outside, hard on the inside. Torp Konferanse; 2014-11-05 - 2014-11-05 BI
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34. |
Brønn, Peggy Simcic. The Flag bearer.. BI Advantage 2014 BI
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35. |
Brønn, Peggy Simcic. The importance of a systems approach to managing reputation.. NordKomm; 2014-02-20 - 2014-02-22 BI
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36. |
Brønn, Peggy Simcic; Arnulf, Jan Ketil. Kommunikasjon for ledere og organisasjoner. Fagbokforlaget 2014 (ISBN 978-82-450-1426-6) 350 s. BI
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37. |
Fuglehaug, Wenche; Brønn, Peggy Simcic. Kronprinsparet kan ikke gjøre hva de vil. De kan gjøre hva vi vil.. Aftenposten (morgenutg. : trykt utg.) 2014 BI
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2013
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38. |
Brønn, Peggy Simcic. Corporate Branding. I: Encyclopedia of Public Relations, Second edition. Sage Publications 2013 ISBN 9781452240794. s. 200-202 BI
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39. |
Brønn, Peggy Simcic. Corporate Reputation and the Discipline of Corporate Communication. I: Handbook of Communication and Corporate Reputation. Wiley-Blackwell 2013 ISBN 978-0-470-67098-9. BI
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40. |
Brønn, Peggy Simcic. CSR and Communication. I: CSR and beyond: A Nordic perspective. Cappelen Damm Akademisk 2013 ISBN 978-82-02-41215-9. s. 63-83 BI
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41. |
Vidaver-Cohen, Deborah; Brønn, Peggy Simcic. Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis. Journal of Business Ethics 2013 ;Volum 127.(1) s. 49-64 BI
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2012
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42. |
Brønn, Carl; Brønn, Peggy Simcic. The role of communication in the post-modern organization: The case of inter-organizational relationships. NordKomm 6; 2012-02-23 - 2012-02-25 BI NMBU
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43. |
Brønn, Peggy Simcic. Adapting the PZB Service Quality Model to Reputation Risk Analysis and the Implications for CSR Communication. Journal of Communication Management 2012 ;Volum 16.(1) s. 77-94 BI
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44. |
Brønn, Peggy Simcic. HvEM ELLER HvA KAN HA ET OMDøMME?. Kampanje 2012 ;Volum 3. s. - BI
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45. |
Brønn, Peggy Simcic. Skal sponsing av sosiale tiltak gi skattefradrag?. Kampanje 2012 BI
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46. |
Brønn, Peggy Simcic; Mjærum, Astrid Bugge; Hansen, Gro Elin. Mer pr- utdanning. Dagens næringsliv 2012 s. - BI
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47. |
Brønn, Peggy Simcic; Pettersen Dahlen, Øystein. Communication Managers as Strategists: Are They Making the Grade Yet? A View of How Other Leaders View Communication Managers and Communication in Norwegian Private and Public Sector Organizations. European Public Relations Educator and Research Association; 2012-09-23 - 2012-09-25 BI
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48. |
Brønn, Peggy Simcic; Pettersen, Lene; Kalsnes, Bente. Sosiale medier fra innsiden og ut:Intern samhandling og dialog. Kommuneforlaget AS 2012 (ISBN 9788244621137) 158 s. BI UiO
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2011
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49. |
Brønn, Peggy Simcic. Faktadumping. Dagens næringsliv 2011 s. - BI
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50. |
Brønn, Peggy Simcic. Forståelse av omdømme i offentlig sektor. I: Substans og framtreden: omdømmehåndtering i offentlig sektor. Universitetsforlaget 2011 ISBN 978-82-1501602-3. s. 34-50 BI
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