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2020
1 Brønn, Peggy Simcic; Ihlen, Øyvind; Buhmann, Alexander.
Kunstig intelligens og PR. Communication for Leaders 2020
BI UiO Untitled
 
2019
2 Bang, Tor; Brønn, Peggy Simcic; Fuglseth, Kristian.
Debatten om PR virker uinformert, anekdotisk og ikke så lite fordomsfull. Aftenposten (morgenutg. : trykt utg.) 2019
BI HVO Untitled
 
3 Brønn, Carl; Brønn, Peggy Simcic.
Sustainability: A Wicked Problem Needing New Perspectives. I: Business Strategies for Sustainability. Routledge 2019 ISBN 978-1-4724-8671-4. s. 3-18
BI NMBU Untitled
 
4 Brønn, Peggy Simcic.
Åpen eller innadvendt: Omdømmebygging for organisasjoner. Gyldendal Akademisk 2019 (ISBN 9788205483958) 353 s.
BI Untitled
 
5 Brønn, Peggy Simcic; Brønn, Carl.
Changing How Reputation is Studied: From Outcomes to Process. BledComm 2019; 2019-07-04 - 2019-07-06
BI NMBU Untitled
 
6 Brønn, Peggy Simcic; Buhmann, Alexander.
The wicked problem of reputation. Communication for Leaders 2019
BI Untitled
 
7 Brønn, Peggy Simcic; Buhmann, Alexander; Ihlen, Øyvind.
Kunstig intelligens og PR. Dagens næringsliv 2019
UiO BI Untitled
 
2018
8 Brønn, Carl; Brønn, Peggy Simcic.
Corporate Strategy. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. s. -
BI NMBU Untitled
 
9 Brønn, Peggy Simcic.
KOMMUNIKATØRERS VIKTIG FORHOLD TIL PR-FORSKNING. blogg PRPrat: http://prprat.no/2018/02/07/pr-forskning-relev [Internett] 2018-02-07
BI Untitled
 
10 Brønn, Peggy Simcic.
Relationship Management. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. s. -
BI Untitled
 
11 Brønn, Peggy Simcic.
Stakeholder engagement; the importance of mutuality and dialogue. I: Engaging With Stakeholders: A Relational Perspective on Responsible Business. Routledge 2018 ISBN 978-1-4724-8638-7. s. 80-90
BI Untitled
 
12 Brønn, Peggy Simcic; Buhmann, Alexander.
Building and Managing Reputation: Current Debates and Future Directions. I: At the Forefront, Looking Ahead: Research-Based Answers to Contemporary Uncertainties of Management. Universitetsforlaget 2018 ISBN 9788215031408. s. 59-72
BI Untitled
 
13 Buhmann, Alexander; Brønn, Peggy Simcic.
Applying Ajzen’s Theory of Planned Behavior to Predict Practitioners’ Intentions to Measure and Evaluate Communication Outcomes. Corporate Communications. An International Journal 2018 ;Volum 23.(3) s. 377-391
BI Untitled
 
2017
14 Brønn, Peggy Simcic; Brønn, Carl.
Systems Thinking: A Method for Reducing Reputation Risk. International Studies of Management and Organization 2017 ;Volum 47.(3) s. 293-305
NMBU BI Untitled
 
15 Brønn, Peggy Simcic; Buhmann, Alexander; Sannes, Ragnvald; Torp, Øyvind.
Successful use of technology in corporate communications. Communication for Leaders 2017 ;Volum 4.(2) s. 6-7
BI Untitled
 
16 Buhmann, Alexander; Brønn, Peggy Simcic.
Drivers and barriers in public relations measurement and evaluation: Analyzing effects on behavior.. 20th Annual International Public Relations Research Conference; 2017-03-08 - 2017-03-12
BI Untitled
 
2016
17 Brønn, Peggy Simcic.
Are CCOs up to the job?. IPRA Newsletter 2016
BI Untitled
 
18 Brønn, Peggy Simcic.
Corporate Reputation and the Discipline of Corporate Communication. I: The SAGE Encyclopedia of Corporate Reputation. Sage Publications 2016 ISBN 9781483376516.
BI Untitled
 
19 Brønn, Peggy Simcic.
Forword. I: Perspektiver på PR. Fagbokforlaget 2016 ISBN 978-82-450-2078-6. s. 28-35
BI Untitled
 
20 Brønn, Peggy Simcic; Romenti, Stefania; Zerfass, Ansgar.
The Management Game of Communication. Emerald Group Publishing Limited 2016 (ISBN 9781786357168) 315 s.
BI Untitled
 
21 Hoffman, Christian; Brønn, Peggy Simcic; Fieseler, Christian.
A good reputation: Protection against shareholder activism. Corporate Reputation Review 2016 ;Volum 19.(1) s. 35-46
BI Untitled
 
2015
22 Brønn, Carl; Brønn, Peggy Simcic.
A Systems Approach to Understanding how Reputation Contributes to Competitive Advantage. Corporate Reputation Review 2015 ;Volum 18. s. 69-86
NMBU BI Untitled
 
23 Brønn, Peggy Simcic.
Book Review ‘Corporate Communication', Klement Podnar, 2012, Pearson, UK. Corporate Communications. An International Journal 2015
BI Untitled
 
24 Brønn, Peggy Simcic.
Hva er god PR-utdannelse?. Dagensnæringsliv 2015 s. 63-
BI Untitled
 
25 Brønn, Peggy Simcic; Bonvik, Øystein; Bang, Tor.
Innforing i PR. Fagbokforlaget 2015 (ISBN 9788245016567) 345 s.
BI Untitled
 
26 Johannessen, Stian Øvrebø; Bang, Tor; Brønn, Peggy Simcic.
Trekker PR-effekt i tvil. Dagens Næringsliv [Avis] 2015-08-04
BI Untitled
 
27 Vidaver-Cohen, Deborah; Brønn, Peggy Simcic.
Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis. Journal of Business Ethics 2015 ;Volum 127.(1) s. 49-64
BI Untitled
 
2014
28 Brønn, Carl; Brønn, Peggy Simcic.
The Reputation Imperative: Managing for Competitive Advantage. Reputation Institute’s 18th International Conference on Corporate Reputation; 2014-06-03 - 2014-06-05
BI NMBU Untitled
 
29 Brønn, Peggy Simcic.
Falske blogger, gode formål. Dagensnæringsliv 2014
BI Untitled
 
30 Brønn, Peggy Simcic.
How Others See Us: Leaders’ Perceptions of Communication and Communication Managers. Journal of Communication Management 2014 ;Volum 18.(1) s. 58-79
BI Untitled
 
31 Brønn, Peggy Simcic.
Hvordan jobber stadig sterkere kommunikasjonsavdelinger opp mot en stadig svakere presse?. Fra forskning til forside versjon 8.0; 2014-10-28 - 2014-10-29
BI Untitled
 
32 Brønn, Peggy Simcic.
Kommunikasjon og organisasjoner. I: Kommunikasjon for ledere og organisasjoner. Fagbokforlaget 2014 ISBN 978-82-450-1426-6. s. 49-70
BI Untitled
 
33 Brønn, Peggy Simcic.
Reputation: Soft on the outside, hard on the inside. Torp Konferanse; 2014-11-05 - 2014-11-05
BI Untitled
 
34 Brønn, Peggy Simcic.
The Flag bearer.. BI Advantage 2014
BI Untitled
 
35 Brønn, Peggy Simcic.
The importance of a systems approach to managing reputation.. NordKomm; 2014-02-20 - 2014-02-22
BI Untitled
 
36 Brønn, Peggy Simcic; Arnulf, Jan Ketil.
Kommunikasjon for ledere og organisasjoner. Fagbokforlaget 2014 (ISBN 978-82-450-1426-6) 350 s.
BI Untitled
 
37 Fuglehaug, Wenche; Brønn, Peggy Simcic.
Kronprinsparet kan ikke gjøre hva de vil. De kan gjøre hva vi vil.. Aftenposten (morgenutg. : trykt utg.) 2014
BI Untitled
 
2013
38 Brønn, Peggy Simcic.
Corporate Branding. I: Encyclopedia of Public Relations, Second edition. Sage Publications 2013 ISBN 9781452240794. s. 200-202
BI Untitled
 
39 Brønn, Peggy Simcic.
Corporate Reputation and the Discipline of Corporate Communication. I: Handbook of Communication and Corporate Reputation. Wiley-Blackwell 2013 ISBN 978-0-470-67098-9.
BI Untitled
 
40 Brønn, Peggy Simcic.
CSR and Communication. I: CSR and beyond: A Nordic perspective. Cappelen Damm Akademisk 2013 ISBN 978-82-02-41215-9. s. 63-83
BI Untitled
 
41 Vidaver-Cohen, Deborah; Brønn, Peggy Simcic.
Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis. Journal of Business Ethics 2013 ;Volum 127.(1) s. 49-64
BI Untitled
 
2012
42 Brønn, Carl; Brønn, Peggy Simcic.
The role of communication in the post-modern organization: The case of inter-organizational relationships. NordKomm 6; 2012-02-23 - 2012-02-25
BI NMBU Untitled
 
43 Brønn, Peggy Simcic.
Adapting the PZB Service Quality Model to Reputation Risk Analysis and the Implications for CSR Communication. Journal of Communication Management 2012 ;Volum 16.(1) s. 77-94
BI Untitled
 
44 Brønn, Peggy Simcic.
HvEM ELLER HvA KAN HA ET OMDøMME?. Kampanje 2012 ;Volum 3. s. -
BI Untitled
 
45 Brønn, Peggy Simcic.
Skal sponsing av sosiale tiltak gi skattefradrag?. Kampanje 2012
BI Untitled
 
46 Brønn, Peggy Simcic; Mjærum, Astrid Bugge; Hansen, Gro Elin.
Mer pr- utdanning. Dagens næringsliv 2012 s. -
BI Untitled
 
47 Brønn, Peggy Simcic; Pettersen Dahlen, Øystein.
Communication Managers as Strategists: Are They Making the Grade Yet? A View of How Other Leaders View Communication Managers and Communication in Norwegian Private and Public Sector Organizations. European Public Relations Educator and Research Association; 2012-09-23 - 2012-09-25
BI Untitled
 
48 Brønn, Peggy Simcic; Pettersen, Lene; Kalsnes, Bente.
Sosiale medier fra innsiden og ut:Intern samhandling og dialog. Kommuneforlaget AS 2012 (ISBN 9788244621137) 158 s.
BI UiO Untitled
 
2011
49 Brønn, Peggy Simcic.
Faktadumping. Dagens næringsliv 2011 s. -
BI Untitled
 
50 Brønn, Peggy Simcic.
Forståelse av omdømme i offentlig sektor. I: Substans og framtreden: omdømmehåndtering i offentlig sektor. Universitetsforlaget 2011 ISBN 978-82-1501602-3. s. 34-50
BI Untitled
 
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