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Search criteria:
Person sequence number: 779160 sub-category: Academic chapter/article/Conference paper sub-category: Chapter sub-category: Popular scientific chapter/article All publishing channels
Showing results 1-11 of 11
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2023
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Buhmann, Alexander; Gregory, Anne. Digital corporate communication and artificial Intelligence and future roles. I: Handbook on Digital Corporate Communication. Edward Elgar Publishing 2023 ISBN 978 1 80220 195 6. p. 281-296 BI
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Volk, Sophia Charlotte; Buhmann, Alexander. Digital corporate communication and measurement and evaluation. I: Handbook on Digital Corporate Communication. Edward Elgar Publishing 2023 ISBN 978 1 80220 195 6. BI
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2022
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Buhmann, Alexander; Volk, Sophia Charlotte. Measurement and Evaluation: Framework, Methods, and Critique. I: Research Handbook on Strategic Communication. Edward Elgar Publishing 2022 ISBN 9781800379886. p. 475-489 BI
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Buhmann, Alexander; White, Candace. Artificial Intelligence in Public Relations: Role and Implications. I: The Emerald Handbook of Computer-Mediated Communication and Social Media. Emerald Group Publishing Limited 2022 ISBN 978-1800715981. p. 625-638 BI
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2020
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Rolke, Lothar; Buhmann, Alexander; Zerfass, Ansgar. Evaluation und Controlling der Unternehmenskommunikation. I: Handbuch Unternehmenskommunikation. Springer Gabler 2020 ISBN 978-3-658-03894-6. BI
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2018
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Brønn, Peggy Simcic; Buhmann, Alexander. Building and Managing Reputation: Current Debates and Future Directions. I: At the Forefront, Looking Ahead: Research-Based Answers to Contemporary Uncertainties of Management. Universitetsforlaget 2018 ISBN 9788215031408. p. 59-72 BI
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Buhmann, Alexander; Likely, Fraser. Evaluation and measurement in strategic communication. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. p. 625-640 BI
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Ingenhoff, Diana; Zhang, Tiando; Buhmann, Alexander; White, Candace; Kiousis, Spiro. Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders’ Behavior Across Three Different Cultures. I: Bridging disciplinary perspectives on the formation and effects of country image, reputation, brand, and identity. Routledge 2018 ISBN 1138281344. p. 259-288 BI
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White, Candace; Kiousis, Spiro; Buhmann, Alexander; Ingenhoff, Diana. Epilogue: Bridging disciplinary perspectives about country image, reputation, brand and identity. I: Bridging disciplinary perspectives on the formation and effects of country image, reputation, brand, and identity. Routledge 2018 ISBN 1138281344. p. 289-300 BI
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2017
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Buhmann, Alexander; Ingenhoff, Diana. Zur Wahrnehmung von Einheit und Handlungsvermögen kollektiver Entitäten im Kommunikationsmanagement: Vorschlag eines ‘Entity-Agent Framework’. I: Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz. Springer 2017 ISBN 9783658176334. p. 141-156 BI
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Ingenhoff, Diana; Buhmann, Alexander. The entity-agent-framework as a starting point for international public relations and public diplomacy research. I: International Public Relations: Perspectives from deeply divided societies. Routledge 2017 ISBN 978-1-138-86013-1. p. 94-112 BI
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