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Person sequence number: 779160   sub-category: Academic chapter/article/Conference paper   sub-category: Chapter   sub-category: Popular scientific chapter/article   All publishing channels

Showing results 1-11 of 11

2023
1 Buhmann, Alexander; Gregory, Anne.
Digital corporate communication and artificial Intelligence and future roles. I: Handbook on Digital Corporate Communication. Edward Elgar Publishing 2023 ISBN 978 1 80220 195 6. p. 281-296
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2 Volk, Sophia Charlotte; Buhmann, Alexander.
Digital corporate communication and measurement and evaluation. I: Handbook on Digital Corporate Communication. Edward Elgar Publishing 2023 ISBN 978 1 80220 195 6.
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2022
3 Buhmann, Alexander; Volk, Sophia Charlotte.
Measurement and Evaluation: Framework, Methods, and Critique. I: Research Handbook on Strategic Communication. Edward Elgar Publishing 2022 ISBN 9781800379886. p. 475-489
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4 Buhmann, Alexander; White, Candace.
Artificial Intelligence in Public Relations: Role and Implications. I: The Emerald Handbook of Computer-Mediated Communication and Social Media. Emerald Group Publishing Limited 2022 ISBN 978-1800715981. p. 625-638
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2020
5 Rolke, Lothar; Buhmann, Alexander; Zerfass, Ansgar.
Evaluation und Controlling der Unternehmenskommunikation. I: Handbuch Unternehmenskommunikation. Springer Gabler 2020 ISBN 978-3-658-03894-6.
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2018
6 Brønn, Peggy Simcic; Buhmann, Alexander.
Building and Managing Reputation: Current Debates and Future Directions. I: At the Forefront, Looking Ahead: Research-Based Answers to Contemporary Uncertainties of Management. Universitetsforlaget 2018 ISBN 9788215031408. p. 59-72
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7 Buhmann, Alexander; Likely, Fraser.
Evaluation and measurement in strategic communication. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. p. 625-640
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8 Ingenhoff, Diana; Zhang, Tiando; Buhmann, Alexander; White, Candace; Kiousis, Spiro.
Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders’ Behavior Across Three Different Cultures. I: Bridging disciplinary perspectives on the formation and effects of country image, reputation, brand, and identity. Routledge 2018 ISBN 1138281344. p. 259-288
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9 White, Candace; Kiousis, Spiro; Buhmann, Alexander; Ingenhoff, Diana.
Epilogue: Bridging disciplinary perspectives about country image, reputation, brand and identity. I: Bridging disciplinary perspectives on the formation and effects of country image, reputation, brand, and identity. Routledge 2018 ISBN 1138281344. p. 289-300
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2017
10 Buhmann, Alexander; Ingenhoff, Diana.
Zur Wahrnehmung von Einheit und Handlungsvermögen kollektiver Entitäten im Kommunikationsmanagement: Vorschlag eines ‘Entity-Agent Framework’. I: Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz. Springer 2017 ISBN 9783658176334. p. 141-156
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11 Ingenhoff, Diana; Buhmann, Alexander.
The entity-agent-framework as a starting point for international public relations and public diplomacy research. I: International Public Relations: Perspectives from deeply divided societies. Routledge 2017 ISBN 978-1-138-86013-1. p. 94-112
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