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Person sequence number: 744453   sub-category: Academic article   sub-category: Academic literature review   All publishing channels

Showing results 1-6 of 6

2023
1 Faramarzi, Ashkan; Worm, Stefan; Ulaga, Wolfgang.
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature. Journal of the Academy of Marketing Science 2023
BI Untitled
 
2020
2 Burs, Lukas; Roemer, Ellen; Worm, Stefan; Masini, Andrea.
Are they all equal? Uncovering adopter groups of battery electric vehicles. Sustainability 2020 ;Volume 12.(7) p. -
BI Untitled
 
2018
3 Nezami, Mehdi; Worm, Stefan; Palmatier, Robert.
Disentangling the Effect of Services on B2B Firm Value: Trade-Offs of Sales, Profits, and Earnings Volatility. International Journal of Research in Marketing 2018 ;Volume 35.(2) p. 205-223
BI Untitled
 
2017
4 Worm, Stefan; Bharadwaj, Sundar; Ulaga, Wolfgang; Reinartz, Werner.
When and why do customer solutions pay off in business markets?. Journal of the Academy of Marketing Science 2017 ;Volume 45.(4) p. 490-512
BI Untitled
 
2015
5 Watson, George; Worm, Stefan; Palmatier, Robert; Ganesan, Shankar.
The Evolution of Marketing Channels: Trends and Research Directions. Journal of Retailing 2015 ;Volume 91.(4) p. 546-568
BI Untitled
 
2014
6 Worm, Stefan; Srivastava, Rajendra K..
Impact of Component Supplier Branding on Profitability. International Journal of Research in Marketing 2014 ;Volume 31.(4) p. 409-424
BI Untitled