2023
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1. |
Iversen, Nina Marianne; Foley, Carmel; Hem, Leif Egil. THE ROLE OF IMMERSIVE FESTIVAL EXPERIENCES, IDENTITY, AND MEMORY IN CULTURAL HERITAGE TOURISM. Event Management 2023 ;Volume 27.(1) p. 33-50 BI NHH
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2022
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2. |
Iversen, Nina Marianne; hem, leif egil; Olsson, Ulf H.. Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image.. JEEMS. Journal of East European Management Studies 2022 NHH BI
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3. |
Sun, Ya-Yen; Gössling, Stefan; Hem, Leif Egil; Iversen, Nina Marianne; Walnum, Hans Jakob; Scott, Daniel; Oklevik, Ove. Can Norway become a net-zero economy under scenarios of tourism growth?. Journal of Cleaner Production 2022 ;Volume 363. p. - SNF HVL NHH BI VF
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2021
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4. |
Iversen, Nina Marianne; Hem, Leif Egil. Fra statiske til dynamiske merker i en digital opplevelseskontekst. Magma forskning og viten 2021 (2) p. 46-56 NHH BI
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2020
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5. |
Hem, Leif Egil; Iversen, Nina Marianne. Merkelogoen som virkemiddel for å utvikle sterke merker. Magma forskning og viten 2020 (6) p. 68-76 NHH BI SNF
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2019
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6. |
Hem, Leif Egil; Iversen, Nina Marianne. Hvordan påvirker været vårt forbruk?. Magma forskning og viten 2019 ;Volume 22.(4) p. 23-32 SNF NHH BI
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7. |
Jacobsen, Jens Kristian Steen; Iversen, Nina Marianne; Hem, Leif Egil. Hotspot crowding and over-tourism: Antecedents of destination attractiveness. Annals of Tourism Research 2019 ;Volume 76. p. 53-66 BI NHH UIS
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2018
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8. |
Iversen, Nina Marianne; Hem, Leif Egil. Effects of nature-based visitor motivations on appraisals of destination & attraction desirability: a Norwegian case study. Beta 2018 ;Volume 32.(2) p. 204-233 HVL NHH BI
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9. |
Iversen, Nina Marianne; Hem, Leif Egil. Spredning av delingstjenester. Magma forskning og viten 2018 (8) p. 37-46 SNF NHH BI
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10. |
Jakubanecs, Aleksandrs; Fedorikhin, Alexander; Iversen, Nina Marianne. Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer?. Journal of Business Research 2018 ;Volume 91. p. 221-232 SNF BI
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2016
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11. |
Iversen, Nina Marianne; Hem, Leif Egil. Markedsføring og delingsøkonomi : muligheter og utfordringer. Magma forskning og viten 2016 ;Volume 19.(6) p. 49-59 BI NHH SNF
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12. |
Iversen, Nina Marianne; Hem, Leif Egil; Mehmetoglu, Mehmet. Lifestyle Segmentation of Tourists Seeking Nature- Based Experiences: The Role of Cultural Values and Travel Motives. Journal of Travel & Tourism Marketing 2016 ;Volume 33. p. 38-66 NTNU BI NHH
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2015
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13. |
Mæhle, Natalia; Iversen, Nina Marianne; Hem, Leif Egil; Otnes, Cele. Exploring consumer preferences for hedonic and utilitarian food attributes. British Food Journal 2015 ;Volume 117.(12) p. 3039-3063 BI HVL NHH SNF
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2014
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14. |
Hem, Leif Egil; Iversen, Nina M.; Olsen, Lars Erling. Category characteristics' effects on brand extension attitudes: A research note. Journal of Business Research 2014 ;Volume 67.(8) p. 1589-1594 HK NHH BI
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2011
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15. |
Bravo, Rafael; Iversen, Nina M.; Pina, Jose M. Expansion strategies for online brands going offline. Marketing Intelligence & Planning 2011 ;Volume 29.(2) p. 195-213 NHH
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16. |
Iversen, Nina M.; Hem, Leif Egil. Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway. International Marketing Review 2011 ;Volume 28.(4-5) p. 365-411 NHH
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2008
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17. |
Iversen, Nina M.; Hem, Leif Egil. Provenance associations as core values of place umbrella brands - A framework of characteristics. European Journal of Marketing 2008 ;Volume 42.(5-6) p. 603-626 NHH
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