Cristin

2022
1.	Jütte, Espen Alexander; Olson, Erik Lee. A brand hegemony rejection explanation for digital piracy. European Journal of Marketing 2022 ;Volume 56.(5) p. 1512-1531 BI Untitled

2.	Olson, Erik Lee. Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word. Journal of Business Research 2022 ;Volume 144. p. 805-820 BI Untitled

3.	Olson, Erik Lee. ‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions. Journal of Business Research 2022 ;Volume 150. p. 389-398 BI Untitled
2018
4.	Olson, Erik. The Fakegate scandal: Social marketing ethics in promoting a difficult to sell good cause.. Journal of Social Marketing 2018 ;Volume 8.(3) p. 297-313 BI Untitled
2017
5.	Olson, Erik. Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring. Marketing letters 2017 ;Volume 29.(1) p. 115-122 BI Untitled

6.	Olson, Erik. Lead market learning in the development and diffusion of electric vehicles.. Journal of Cleaner Production 2017 ;Volume 172. p. 3279-3288 BI Untitled

7.	Olson, Erik. The rationalization and persistence of organic food beliefs in the face of contrary evidence. Journal of Cleaner Production 2017 ;Volume 140. p. 1007-1013 BI Untitled

8.	Olson, Erik. Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships. International Journal of Technology Marketing 2017 ;Volume 12.(1) p. 23-41 BI Untitled
2015
9.	Olson, Erik. Green Innovation Value Chain Frame of Comparisons: Market and Public Policy Implications. International Journal of Technology, Policy and Management (IJTPM) 2015 ;Volume 15.(2) p. 178-196 BI Untitled

10.	Olson, Erik. The financial and environmental costs and benefits for Norwegian electric car subsidies: Are they good public policy?. International Journal of Technology, Policy and Management (IJTPM) 2015 ;Volume 15.(3) p. 277-296 BI Untitled

11.	Olson, Erik; Biong, Harald. The Solyndra case: An Institutional Economics perspective on the optimal role of government support for green technology development.. International Journal of Business Continuity and Risk Management (IJBCRM) 2015 ;Volume 6.(1) p. 36-47 BI Untitled
2014
12.	Olson, Erik. Green Innovation Value Chain analysis of PV solar power. Journal of Cleaner Production 2014 ;Volume 64.(February) p. 73-80 BI Untitled
2013
13.	Olson, Erik. It's not easy being green: the effects of attribute tradeoffs on green product preference and choice. Journal of the Academy of Marketing Science 2013 ;Volume 41.(2) p. 171-184 BI Untitled

14.	Olson, Erik. Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products. Journal of Product Innovation Management 2013 ;Volume 30.(4) p. 782-793 BI Untitled
2012
15.	Olson, Erik. ’Outing’ the Supplier: Implications for Manufacturers and Retailers. Journal of Product & Brand Management 2012 ;Volume 21.(1) p. 47-52 BI Untitled

16.	Olson, Erik. Supplier inferences to enhance private label perceptions. Journal of Business Research 2012 ;Volume 65.(1) p. 100-105 BI Untitled

17.	Olson, Erik; Thjømøe, Hans Mathias. The relative performance of TV sponsorship versus television spot advertising. European Journal of Marketing 2012 ;Volume 46.(11/12) p. 1726-1742 BI Untitled
2011
18.	Olson, Erik; Thjømøe, Hans M.. Explaining and Articulating the Fit Construct in Sponsorship. Journal of Advertising 2011 ;Volume 40.(1) p. 57-70 BI Untitled

19.	Olson, Erik; Thjømøe, Hans M.. Explanations for sponsor identification accuracy. Journal of Sponsorship 2011 ;Volume 4.(4) p. 366-376 BI HK Untitled
2010
20.	Olson, Erik. Does sponsorship work in the same way in different sponsorship contexts?. European Journal of Marketing 2010 ;Volume 44.(1-2) p. 180-199 BI Untitled

21.	Olson, Erik; Thjømøe, Hans Mathias. How Bureaucrats and Bean Counters Strangled General Motors by Killing its Brands. Journal of Product & Brand Management 2010 ;Volume 19.(2) p. 103-113 BI Untitled
2009
22.	Olson, Erik. The Impact of Intra-Brand Platform Sharing on Brand Attractiveness. Journal of Product & Brand Management 2009 ;Volume 18.(3) p. 212-217 BI Untitled

23.	Olson, Erik; Thjømøe, Hans Mathias. Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising. Journal of the Academy of Marketing Science 2009 ;Volume 37.(4) p. 504-515 BI Untitled
2008
24.	Olson, Erik. The implications of platform sharing on brand value. Journal of Product & Brand Management 2008 ;Volume 17.(4) p. 244-253 BI Untitled
2003
25.	Olson, Erik; Thjømøe, Hans Mathias. The Effects of Peripheral Exposure to Information on Brand Preference in a Low Involvement Setting. European Journal of Marketing 2003 ;Volume 37.(1/2) p. 243-255 BI Untitled
2002
26.	Olson, Erik; Widing, Robert E. Are Interactive Decision Aids Better than Passive Decision Aids? A Comparison with Implications for Information Providers on the Internet. Journal of Interactive Marketing 2002 ;Volume 16.(2) p. 23-33 BI Untitled

27.	Thjømøe, Hans Mathias; Olson, Erik; Brønn, Peggy S.. Decision-making Processes Surrounding Sponsorship Activities. Journal of Advertising Research 2002 ;Volume 42.(6) p. 6-15 BI Untitled
2001
28.	Olson, Erik; Bakke, Geir. Implementing the lead user method in a high technology firm: A longitudinal study of intensions versus actions. Journal of Product Innovation Management 2001 ;Volume 18.(November) p. 388-395 BI Untitled
1999
29.	Brønn, Peggy S.; Olson, Erik. Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis. Public Relations Review 1999 ;Volume 25.(3) p. 351-368 BI Untitled
1995
30.	Olson, Erik. How Magazines Portrayed Advertising: 1900-1940. Journal of Advertising 1995 ;Volume 24.(3) p. 43-58 BI Untitled