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Search criteria:
Person sequence number: 325157 sub-category: Academic lecture All publishing channels
| Showing results 1-15 of 15 |
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2022
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| 1. | Lanseng, Even Johan. Under influence of the influencer: what mechanism explains an influencer’s influence on consumers’ product evaluations?. Johan Arnt Markedsføringskonferanse; 2022-06-16 - 2022-06-17 HIOF BI |
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2021
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| 2. | Lanseng, Even Johan; Gripsrud, Geir; Nes, Erik Bertin. Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude. 2021 AMA Global Marketing SIG Conference; 2021-10-01 - 2021-10-03 BI HIOF |
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2018
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| 3. | Lanseng, Even. The roles of cognitive load and brand knowledge in brand value co-creation. 15th international research conference in service management; 2018-06-10 - 2018-06-13 BI |
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2016
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| 4. | Lanseng, Even. Incumbent versus Newcomer Advantages: A Fundamental Motives Explanation. Academy of Marketing Science WMC 2016; 2016-07-19 - 2016-07-23 BI |
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2013
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| 5. | Lanseng, Even Johan. Unknowingly Ready or Knowingly Unready? The Roles of Implicit Memory (prime) and Menstrual Cycle in Women’s Brand Evaluation. Fibe 2013; 2013-01-10 - 2013-01-11 BI |
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2012
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| 6. | Lanseng, Even Johan; Majoor, Maarten. Attractive versus Popular:Men and Women’s Reactions to Male and Female Models in Advertising. 2012 Asia-Pacific Association for Consumer Research Conference; 2012-07-06 - 2012-07-08 BI |
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2011
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| 7. | Lanseng, Even Johan; Sivertsen, Hanne Kristine. Rethinking the Incongruity Effect in Consumer Judgments. Johan Arndt Konferansen; 2011-06-09 - 2011-06-19 BI |
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| 8. | Lanseng, Even Johan; Sivertsen, Hanne Kristine. Rethinking the Schema-Incongruity Effect in Consumer Judgments. Association for Consumer Research North-American annual conference; 2011-10-13 - 2011-10-16 BI |
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2010
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| 9. | Lanseng, Even Johan. A Typology of Consumption Value: Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Qualities. European Conference of the Association for Consumer Research; 2010-06-30 - 2010-07-03 BI |
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2009
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| 10. | Lanseng, Even Johan; Holtmoen, Å.. Brands in Text—Attitudinal Effects of Brand Placements in Narrative Fiction. Fourteenth Biennial World Marketing Congress; 2009-07-21 - 2009-07-25 BI |
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| 11. | Lanseng, Even Johan; Wanebo, Tor Arne. Pioneering (Dis)advantage and Later Entrant (Dis)advantage: The Role of Consumer Goals in Pioneer and Later Entrant Brand Advantages. Association for Consumer Research Annual North American Conference; 2009-10-22 - 2009-10-25 BI |
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| 12. | Olsen, Lars Erling; Lanseng, Even Johan; Baalerud, H; Holtmoen, H. Brands in Text - Attitudinal Effects of Brand Placements in Narrative Fiction. World Marketing Congress; 2009-07-21 - 2009-07-25 BI HK |
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2008
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| 13. | Lanseng, Even Johan. A SERVICE-DOMINANT LOGIC FOR BRANDING. FIBE - Fagkonferanse i bedriftsøkonomiske emner; 2008-01-03 - 2008-01-04 BI |
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| 14. | Lanseng, Even Johan; Andreassen, Tor Wallin. A Service-Dominant Logic for Branding. Academy of Marketing conference; 2008-09-01 - 2009-09-03 BI |
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| 15. | Lanseng, Even Johan; Supphellen, Magne. Using Ideals and Typicality Measures to Enhance the Attitude-Behavior Relationship. Johan Arndts Markedføringskonferanse; 2008-06-05 - 2008-06-06 BI |
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