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Person sequence number: 325077   sub-category: Academic chapter/article/Conference paper   sub-category: Chapter   sub-category: Popular scientific chapter/article   All publishing channels

Showing results 1-18 of 18

2019
1 Brønn, Carl; Brønn, Peggy Simcic.
Sustainability: A Wicked Problem Needing New Perspectives. I: Business Strategies for Sustainability. Routledge 2019 ISBN 978-1-4724-8671-4. p. 3-18
BI NMBU Untitled
 
2018
2 Brønn, Carl; Brønn, Peggy Simcic.
Corporate Strategy. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. p. -
BI NMBU Untitled
 
3 Brønn, Peggy Simcic.
Relationship Management. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. p. -
BI Untitled
 
4 Brønn, Peggy Simcic.
Stakeholder engagement; the importance of mutuality and dialogue. I: Engaging With Stakeholders: A Relational Perspective on Responsible Business. Routledge 2018 ISBN 978-1-4724-8638-7. p. 80-90
BI Untitled
 
5 Brønn, Peggy Simcic; Buhmann, Alexander.
Building and Managing Reputation: Current Debates and Future Directions. I: At the Forefront, Looking Ahead: Research-Based Answers to Contemporary Uncertainties of Management. Universitetsforlaget 2018 ISBN 9788215031408. p. 59-72
BI Untitled
 
2014
6 Brønn, Peggy Simcic.
Kommunikasjon og organisasjoner. I: Kommunikasjon for ledere og organisasjoner. Fagbokforlaget 2014 ISBN 978-82-450-1426-6. p. 49-70
BI Untitled
 
2013
7 Brønn, Peggy Simcic.
Corporate Reputation and the Discipline of Corporate Communication. I: Handbook of Communication and Corporate Reputation. Wiley-Blackwell 2013 ISBN 978-0-470-67098-9.
BI Untitled
 
8 Brønn, Peggy Simcic.
CSR and Communication. I: CSR and beyond: A Nordic perspective. Cappelen Damm Akademisk 2013 ISBN 978-82-02-41215-9. p. 63-83
BI Untitled
 
2011
9 Brønn, Peggy Simcic.
Forståelse av omdømme i offentlig sektor. I: Substans og framtreden: omdømmehåndtering i offentlig sektor. Universitetsforlaget 2011 ISBN 978-82-1501602-3. p. 34-50
BI Untitled
 
10 Brønn, Peggy Simcic.
Marketing and corporate social responsibility. I: The Handbook of communication and corporate social responsibility. Wiley-Blackwell 2011 ISBN 978-1-4443-3634-4. p. 110-127
BI Untitled
 
11 Brønn, Peggy Simcic; Vidaver-Cohen, Deborah.
Corporate motives for social initiative: Legitmacy, systainability, or the bottom line?. I: Globalization and the Good Corporation. Springer 2011 ISBN 978-94-007-0239-4.
BI Untitled
 
12 Ihlen, Øyvind; Brønn, Peggy S..
Corporate Reputation and the News Media in Norway. I: Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets. Routledge 2011 ISBN 9780415871525. p. 153-167
BI Untitled
 
2010
13 Brønn, Peggy Simcic.
Reputation, Communication, and the Corporate Brand. I: The Sage Handbook of Public Relations. Sage Publications 2010 ISBN 9781412977807.
BI Untitled
 
2008
14 Brønn, Peggy S..
Intangible Assets and Communication. I: Ansgar Zerfass, Betteke van Ruler and Krishnamurthy Sriramesh (eds), Public Relations Research European and International Perspectives and Innovations. VS Verlag für Sozialwissenschaften 2008
BI Untitled
 
2006
15 Brønn, Peggy S..
The marketing of corporate social responsibility: cause related marketing and corporate social marketing. I: Cause Related Marketing. Icfai University Press 2006
BI Untitled
 
2002
16 Brønn, Peggy S.; Berg, Roberta Wiig.
Corporate Communication and the Corporate Brand. I: Corporate Communication, A Strategic Approach to Building Reputation. Gyldendal Akademisk 2002
BI Untitled
 
17 Brønn, Peggy S.; Drogseth, S.; Moss, D.; DeSanto, B..
The Norwegian Dairy Association, An internal communication case. I: Public Relations Case Studies: International Perspectives. : Routledge 2002
BI Untitled
 
2001
18 Brønn, Peggy S.; Drogseth, S..
The Norwegian diary association : an international communication case. I: Public relations cases : an international perspective/D.Moss and B. DeSanto (eds.). : Routledge 2001
BI Untitled