2019
|
1. |
Brønn, Carl; Brønn, Peggy Simcic. Sustainability: A Wicked Problem Needing New Perspectives. I: Business Strategies for Sustainability. Routledge 2019 ISBN 978-1-4724-8671-4. p. 3-18 BI NMBU
Untitled
|
2018
|
2. |
Brønn, Carl; Brønn, Peggy Simcic. Corporate Strategy. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. p. - BI NMBU
Untitled
|
|
3. |
Brønn, Peggy Simcic. Relationship Management. I: The International Encyclopedia of Strategic Communication. Wiley-Blackwell 2018 ISBN 978-1-119-01071-5. p. - BI
Untitled
|
|
4. |
Brønn, Peggy Simcic. Stakeholder engagement; the importance of mutuality and dialogue. I: Engaging With Stakeholders: A Relational Perspective on Responsible Business. Routledge 2018 ISBN 978-1-4724-8638-7. p. 80-90 BI
Untitled
|
|
5. |
Brønn, Peggy Simcic; Buhmann, Alexander. Building and Managing Reputation: Current Debates and Future Directions. I: At the Forefront, Looking Ahead: Research-Based Answers to Contemporary Uncertainties of Management. Universitetsforlaget 2018 ISBN 9788215031408. p. 59-72 BI
Untitled
|
2014
|
6. |
Brønn, Peggy Simcic. Kommunikasjon og organisasjoner. I: Kommunikasjon for ledere og organisasjoner. Fagbokforlaget 2014 ISBN 978-82-450-1426-6. p. 49-70 BI
Untitled
|
2013
|
7. |
Brønn, Peggy Simcic. Corporate Reputation and the Discipline of Corporate Communication. I: Handbook of Communication and Corporate Reputation. Wiley-Blackwell 2013 ISBN 978-0-470-67098-9. BI
Untitled
|
|
8. |
Brønn, Peggy Simcic. CSR and Communication. I: CSR and beyond: A Nordic perspective. Cappelen Damm Akademisk 2013 ISBN 978-82-02-41215-9. p. 63-83 BI
Untitled
|
2011
|
9. |
Brønn, Peggy Simcic. Forståelse av omdømme i offentlig sektor. I: Substans og framtreden: omdømmehåndtering i offentlig sektor. Universitetsforlaget 2011 ISBN 978-82-1501602-3. p. 34-50 BI
Untitled
|
|
10. |
Brønn, Peggy Simcic. Marketing and corporate social responsibility. I: The Handbook of communication and corporate social responsibility. Wiley-Blackwell 2011 ISBN 978-1-4443-3634-4. p. 110-127 BI
Untitled
|
|
11. |
Brønn, Peggy Simcic; Vidaver-Cohen, Deborah. Corporate motives for social initiative: Legitmacy, systainability, or the bottom line?. I: Globalization and the Good Corporation. Springer 2011 ISBN 978-94-007-0239-4. BI
Untitled
|
|
12. |
Ihlen, Øyvind; Brønn, Peggy S.. Corporate Reputation and the News Media in Norway. I: Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets. Routledge 2011 ISBN 9780415871525. p. 153-167 BI
Untitled
|
2010
|
13. |
Brønn, Peggy Simcic. Reputation, Communication, and the Corporate Brand. I: The Sage Handbook of Public Relations. Sage Publications 2010 ISBN 9781412977807. BI
Untitled
|
2008
|
14. |
Brønn, Peggy S.. Intangible Assets and Communication. I: Ansgar Zerfass, Betteke van Ruler and Krishnamurthy Sriramesh (eds), Public Relations Research European and International Perspectives and Innovations. VS Verlag für Sozialwissenschaften 2008 BI
Untitled
|
2006
|
15. |
Brønn, Peggy S.. The marketing of corporate social responsibility: cause related marketing and corporate social marketing. I: Cause Related Marketing. Icfai University Press 2006 BI
Untitled
|
2002
|
16. |
Brønn, Peggy S.; Berg, Roberta Wiig. Corporate Communication and the Corporate Brand. I: Corporate Communication, A Strategic Approach to Building Reputation. Gyldendal Akademisk 2002 BI
Untitled
|
|
17. |
Brønn, Peggy S.; Drogseth, S.; Moss, D.; DeSanto, B.. The Norwegian Dairy Association, An internal communication case. I: Public Relations Case Studies: International Perspectives. : Routledge 2002 BI
Untitled
|
2001
|
18. |
Brønn, Peggy S.; Drogseth, S.. The Norwegian diary association : an international communication case. I: Public relations cases : an international perspective/D.Moss and B. DeSanto (eds.). : Routledge 2001 BI
Untitled
|