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Showing results 1-32 of 32

2014
1 Thorbjørnsen, Helge; Troye, Sigurd Villads.
Kategori og målgrupper. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 371-396
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2 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Fra holdninger til handling. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 183-204
NHH Untitled
 
3 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Fra informasjon til holdning. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 143-162
NHH Untitled
 
4 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Holdninger. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 163-182
NHH Untitled
 
5 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Informasjonssøking. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 117-142
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6 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Kunden. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 101-116
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7 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Livet etter kjøpet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 205-226
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8 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Markedet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 57-80
NHH Untitled
 
9 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Produktet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 81-100
NHH Untitled
 
10 Troye, Sigurd Villads; Thorbjørnsen, Helge.
Verdibasert forventningsledelse. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 37-56
NHH Untitled
 
11 Troye, Sigurd Villads; Øgaard, Torvald.
Organisasjonskultur. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. p. 253-282
NHH Untitled
 
2012
12 Troye, Sigurd Villads; Supphellen, Magne.
Consumer Participation in Coproduction: "I Made It Myself" Effects on Consumers` Sensory Perceptions and Evaluations of Outcome and Input Product. Journal of Marketing 2012 ;Volume 76.(2) p. 33-46
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13 Troye, Sigurd Villads; Supphellen, Magne; Jakubanecs, Alexander.
The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing. I: Diversity in European Marketing : text and cases. Springer 2012 ISBN 978-3-8349-1420-0. p. 179-192
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2011
14 Aarstad, Jarle; Selart, Marcus Oliver; Troye, Sigurd Villads.
Advice seeking network structures and the learning organization. Problems and Perspectives in Management 2011 ;Volume 9.(2) p. 63-70
HVL NHH Untitled
 
15 Troye, Sigurd Villads.
Applying Hunt (1976) on Hunt`s Concept of True and False Theories. I: Legends in Marketing Shelby D. Hunt. Sage Publications 2011 ISBN 978-81-321-0520-6. p. 267-275
NHH Untitled
 
2010
16 Engeset, Marit Gundersen; Troye, Sigurd Villads.
Consumer creativity during unconstrained consumption tasks. Advances in Consumer Research 2010 ;Volume 37. p. 793-795
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2009
17 Supphellen, Magne; Troye, Sigurd Villads.
Effects of Consumer Co-production on Perceived Authencity of Concumption Experience and Input Product. Advances in Consumer Research 2009 ;Volume 36. p. 654-655
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18 Troye, Sigurd Villads; Supphellen, Magne.
Evaluation Effects of Consumers Productive Activities. Proceedings - EMAC 2009 ;Volume 38.
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2008
19 Supphellen, Magne; Troye, Sigurd Villads.
EFFECTS OF CONSUMER CO-PRODUCTION ON PERCEIVED AUTHENTICITY OF CONSUMPTION EXPERIENCE AND INPUT PRODUCT. Advances in Consumer Research 2008 ;Volume 36.
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20 Troye, Sigurd Villads.
Konsumenten som verdiskaper og selvbedrager. Magma - Tidsskrift for økonomi og ledelse 2008 ;Volume 11.(2) p. 30-39
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21 Xie, Chunyan; Bagozzi, Richard; Troye, Sigurd Villads.
Trying to prosume: toward a theory of consumers as co-creators of value. Journal of the Academy of Marketing Science 2008 ;Volume 36.(1) p. 109-122
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2003
22 Olsson, Ulf Henning; Olsson, Ulf Henning; Foss, Tron; Troye, Sigurd Villads.
Does the ADF fit function decrease when the kurtosis increases?. British Journal of Mathematical & Statistical Psychology 2003 ;Volume 56.(2) p. 289-303
BI NHH Untitled
 
2002
23 Troye, Sigurd Villads; Xie, Chunyan; Breivik, Einar.
Trying to prosume: Toward a perspective on prosumption. Proceedings - EMAC 2002 ;Volume 31. p. -
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2000
24 Olsson, Ulf H.; Troye, Sigurd Villads; Foss, Tron; Howell, Roy D..
The Performance of ML, GLS, and WLS Estimation in Structural Equation Modeling under Conditions of Misspecification and Non-normality. Structural Equation Modeling 2000 ;Volume 7.(4) p. 557-595
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25 Troye, Sigurd V.; Olsson, Ulf H.; Howell, Roy D.; Foss, Tron.
The Performance of ML, GLS, and WLS Estimation in Structural Equation Modeling Under Conditions of Nonnormality. Structural Equation Modeling 2000 ;Volume 7.(4) p. 557-595
BI NTNU Untitled
 
1999
26 Troye, Sigurd Villads; Øgaard, Torvald; Edvardsson, Bo; Gustafsson, Anders.
The Many Effects of Service: An Empirical Study of Service and Product Quality in the Hospitality Industry. I: The Nordic school of quality management. Stockholm: Studentlitteratur 1999 p. 362-392
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27 Troye, Sigurd Villads; Øgaard, Torvald; Edvardsson, Bo; Gustafsson, Anders.
The Many Effects of Service: An Empirical Study of Service and Product Quality in the Hospitality Industry. I: The Nordic School of Quality Management. Lund: Studentlitteratur 1999 p. 362-392
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28 Olsson, Ulf Henning; Troye, Sigurd Villads; Howell, Roy D..
Theoretic Fit and Empirical Fit: The Performance of Maximum Likelihood versus Generalized Least Squares Estimation in Structural Equation Models. Multivariate Behavioral Research 1999 ;Volume 34.(1) p. 31-58
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1997
29 Troye, Sigurd V.; Øgaard, Torvald; Øgaard, Torvald; Steen Jacobsen, Jens Kr.; Viken, Arvid.
Gjestetilfredshet og hotellkvalitet. I: Turisme: Fenomen og næring. Universitetsforlaget 1997 p. 321-335
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30 Troye, Sigurd Villads; Øgaard, Torvald; Viken, Arvid; Jacobsen, Jens Kr. Steen.
Gjestetilfredshet og hotellkvalitet. I: Gjestetilfredshet og hotellkvalitet. Universitetsforlaget 1997 p. 321-355
NHH UIS UiT Untitled
 
31 Tungodden, Bertil; Mæstad, Ottar.
Is Poverty Costly for the Non-Poor?. Forum for Development Studies 1997 (2) p. 251-275
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1994
32 Troye, Sigurd Villads; Øgaard, Torvald; Henjesand, Inge Jan; Falkenberg, Andreas.
Service and Product quality: An Alternative Perspective and Empirical Findings. I: Service and Product quality: An Alternative Perspective and Empirical Findings. Fagbokforlaget 1994 p. 259-295
BI NHH UIA UIS Untitled