|
|||||||||||||||
|
For å registrere i Cristin må du være vitenskapelig eller administrativt ansatt.
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
| Viser treff 1-2 av 2 |
|
2019
|
||
| 1. | Olsen, Lars Erling; Samuelsen, Bendik Meling; Warlop, Luk. Broad vs. Narrow brand positioning: Effects on competitive brand performance. 14th Global Brand Conference; 2019-05-07 - 2019-05-10 BI |
|
|
|
||
| 2. | Gaustad, Tarje; Samuelsen, Bendik Meling; Warlop, Luk; Fitzsimons, Gavan J.. Too much of a good thing? Consumer response to strategic changes in brand image.. International Journal of Research in Marketing 2019 ;Volum 36.(2) s. 264-280 BI HK |
|